The M’whix is a designed to break away from the drab impressions of a kitchen utensil which one would only care when needed. The design evolved through various stages of research and experiment clearly identifying the problems and purpose of a whisk. M’whix is no revolutionary design in terms of how to use but it is in fact a simple innovative step which adds personality and pleasure in usage in various aspects.
The target market is for young to middle aged females who enjoy decorative craft work as well as making delicate deserts and food crafts as a hobby. The vibe of this product is to capture a certain feminine elegance in form which ultimately attracts its target.
Given their fondness to decoration a simplistic aesthetic whisk would be a suitable and inevitable piece which fits well into a kitchen environment not only being a tool (in terms of usages on food craft), the whisk is to give the kitchen a sense of completeness without being just another coiled up metallic wire sitting on the bench. The form of the whisk follows a very organic flow with subtle floral references without being too literal. Its curve not only makes the whisk more ergonomic but also embraces the usage of line and direction; with an unexaggerated bulge as the handle end balances the product without being too heavily weighed on the head. This also semantically hints the user where your hand goes. The extension of the handle also allows users to easily hold the whisk for close and precise mixing jobs.
The M’whix differs from ordinary whisks for the existence of a collar; the collar holds each strand of wire giving the roots of the wires rigidness. The collar eliminates difficulty in cleaning as per normal whisks all wires centre to one pivotal point where sticky liquid may be trapped (not to mention it is an unused area of the whisk). With rigid foundations the whisk can have independent flexible wires. The wires are bent to mimic a tulip; this not only differentiates from normal balloon whisks it also increases affectivity in air aiding, this idea was taken from the Matcha bamboo whisk which is specific and precise however the idea is now simplified and more versatile in terms of use (not only for tea). All wires curve inward to a centre point, its flexibility allows one to reach in for easy cleaning, the flexibility of the steel wires maintain its original shape. The overall curves of the wires still follow the shape of a bowl and vary from top to bottom to maximise used areas being used.
The whisk has two materials, the handle made from moulded polypropylene and the wires made from flexible steel rod shaped by CNC to give it the variations as mentioned above.
Haha James..I was so happy to be your hand model for this product.
ReplyDeleteI like the feeling when grabbing the whisk. And the shape of it meets target markets' wants.The surface of the product is nicely painted and smooth with a label of shining top paint.
But for me,I might not buy this product cuz I would rather choose the chopsticks instead of whisk lol...
Well,personally,I think the color of light yellow might take this whisk a better looking.
I would have to say the product looks really good,the organic shape of the whisk gives a nature kind of feeling. As I watched you present the presentation, I realized you did a lot of research on different kinds of whisk, what kind of whisk works better. I think that had helped your product a lot in order to work better.
ReplyDeleteI think what can be done better could be the colour of the whisk, maybe a more pale colour will help getting to your target user's style more.
First of all good job on recreating the handle of a whisk! A quick google search reveals that most of whisks have very ordinary handles.. they don't look too comfortable to use. A white finish is interesting, gives the whisk a different feel that ordinary silver ones. Somehow I reckon this is the whisk will end up in a young woman's kitchen rather than a conventional one.
ReplyDeleteIs there a reason behind the concave shape of the handle (where the wires start emerging)? Perhaps a bulged end would be better (keeping the aesthetics of course), as it decreases the chance of food getting stuck in there.
Good job and best of luck!
I think this fits the target market well as it is feminine looking and simple yet elegant. The shape of the handle looks like it its comfortably in the hand and it clearly tells the user how it is supposed to be held.
ReplyDeleteI like how you've hidden the roots of the wires in the handle to make it easier to clean and more aesthetically pleasing in comparison to normal whisks.
However, as a whisk I think it need to be more dense in wires to function effectively, as whisking is often a rigorous task and it makes it even more energy consuming if there are not enough wires to beat the food.
I'd love to have one of these. It's so beautifully crafted and really does look so natural. the shape of the handle looks very comfortable. it's nice curved and fllowed the way you holding it.
ReplyDeletei also suggest that the colour of the handle could change to warm colour which makes it more match to the target user.
The product is just beautiful, the shape is so organic and looks like a very elegant piece of product, the colour adds to the pure and clean feeling, also i really like the finish of the model, it looks so nice, good work~
ReplyDeleteHi james
ReplyDeletejust really curious how do you get your coat of paint to look so shiny?? it really looks like the real thing. i would buy your wisk if you could find another way to join the tip of the wire. right now it looks abit unstable... but who cares right? =D