This video addresses many issues our generation are probably
not unfamiliar with. Changes in climate change due to global warming, an
increase in catastrophic natural events and many other issues which threaten
our wellbeing and security on this planet. We most likely don’t watch this and
find anything new in it, more so the videos message acts as a reminder in
attempt of raising peoples’ behaviour or attitude towards such damages to the
environment. This narrative outlines issues which highlight key points to
ponder upon which has potential to first make people aware of these events
taking place behind our lives then providing insights to ways of change and key
problem causers.
Aforementioned the video has provided the issues as a
narrative, both in its most rudimentary form to the elaborate. These issues presented should strongly remind
each and every one of us that problems we’re creating and facing should and
cannot be ignored. Many parts and
speakers in the video state the ignorance factor of most people where one is
more concerned with their own future (i.e. new car, clothes etc) without
recognising the fact that everyone is part and subject to the climate changes
and its consequences.
This directly links back to the individual responses relative
to this global issue. People are not unaware of the terms global warming and
green house gasses, it’s more so the belief in individual power to make change.
Though the video presents corporate organisations and government as the root
causes of large scale environmental impact, a larger part to change would be to
encourage individuals to change their everyday behaviours.
Alternative clean energy is also presented in the video
along to various new materials which aim to reduce our dependence on fossil
fuels. This could lead to new products or simply new materials supplementary to
oil based plastics. Though not specifically discussed in the video our everyday
use products can change our behaviours whether we choose to or not, it impacts
us every day and alters our thoughts and has potential to drive certain habits.
This highlights an interesting areas for future designs which there currently
is a growing market as more and more individuals are made more aware of global
environmental impacts.
This has potential to change people’s thought about change,
and possibly raises the confidence and to every one person that they can in
fact take part and become more environmentally aware on their everyday consumptions
and behaviours. This to me is important as an industrial designer in training as
it opens many opportunities to products in attempt to influence people
behaviours and also implement newer and greener materials.
http://vimeo.com/42487584
