Saturday 21 July 2012

The 11th hour Reflection 


This video addresses many issues our generation are probably not unfamiliar with. Changes in climate change due to global warming, an increase in catastrophic natural events and many other issues which threaten our wellbeing and security on this planet. We most likely don’t watch this and find anything new in it, more so the videos message acts as a reminder in attempt of raising peoples’ behaviour or attitude towards such damages to the environment. This narrative outlines issues which highlight key points to ponder upon which has potential to first make people aware of these events taking place behind our lives then providing insights to ways of change and key problem causers.

Aforementioned the video has provided the issues as a narrative, both in its most rudimentary form to the elaborate.  These issues presented should strongly remind each and every one of us that problems we’re creating and facing should and cannot be ignored.  Many parts and speakers in the video state the ignorance factor of most people where one is more concerned with their own future (i.e. new car, clothes etc) without recognising the fact that everyone is part and subject to the climate changes and its consequences.
This directly links back to the individual responses relative to this global issue. People are not unaware of the terms global warming and green house gasses, it’s more so the belief in individual power to make change. Though the video presents corporate organisations and government as the root causes of large scale environmental impact, a larger part to change would be to encourage individuals to change their everyday behaviours.

Alternative clean energy is also presented in the video along to various new materials which aim to reduce our dependence on fossil fuels. This could lead to new products or simply new materials supplementary to oil based plastics. Though not specifically discussed in the video our everyday use products can change our behaviours whether we choose to or not, it impacts us every day and alters our thoughts and has potential to drive certain habits. This highlights an interesting areas for future designs which there currently is a growing market as more and more individuals are made more aware of global environmental impacts.
This has potential to change people’s thought about change, and possibly raises the confidence and to every one person that they can in fact take part and become more environmentally aware on their everyday consumptions and behaviours. This to me is important as an industrial designer in training as it opens many opportunities to products in attempt to influence people behaviours and also implement newer and greener materials. 


http://vimeo.com/42487584