The video to me highlighted one of the many sad truths where
money, powerful industries and organisations combine to force what could of
being an idea of great benefit towards the future. In this case it was the electric
car but there probably are a great many more bright and sustainable ideas out
there which were diminished by organisations securing their own profits as well
as many other colliding interests.
Featuring the General motors’ EV1 model electric car the
film walks views through a glimpse of its success to its unexpected and unbelievable
disappearance. This idea of running our private transport really did seem to
have enjoyed a slight hope of success and helping society to be more efficient
and clean. The interviews individuals throughout the film really showed that
such idea is realistic and not just a dream concept. Although arguably during
the Ev1’s time technology wasn’t so forgiving and did in many aspects was not
able to suit the needs for all people. This however wasn’t the main obstacle this
alternative design was confronted with, more so with colliding interests of the
government and the oil industries.
It is no news to the general public that these organisations
would do anything to secure their profits, utilising its monopolistic market
where fuel would be the only scarce and sole choice of how we roll. Argued to
be easier to process at the same time generating more power for the engine,
fossil fuels unfortunately have been the choice to explore and develop upon
much more than any other method. The video shows various other possible or plausible
sources of fuel such as Hydrogen cell and hybrids etc. These however were
proven expensive and again constantly challenged by external organisations and
consumers. However today as fuel becomes more expensive and also as society
grows and becomes more aware of pollution and global warming these electric and
cleaner energy sources increasingly becomes apparent and important. It sounds
there is almost no great intrinsic issue for most who live and work in short
distances within the city to be driving an electric car. As our battery
technology improves and fuel prices go up, there should be no reason why anyone
would want to stick to this primitive and polluting fuel. Being able to charge
at home is also ideal compared to waiting for best fuel price days on a weekly
basis. There are many more advantages to it, the main problem for now is its
development and service availability (due to the fact much of the population
have yet to accept it.
This story depicts the demise of only one green idea, there
could be a great many more. In fact in recent years many more eco friendly
designs have emerged throughout the world; they’re success really depends on widespread
consumer acceptance. Essentially it seems the key to living more efficiently and
sustainably the problem for us isn’t so much technological capabilities but
more so the collusion with interests and profits alongside with reluctance or
ignorance of the general public. An idea is really up to consumers to accept
and spread, only once any government or organisation allows it to be.
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