Thursday 12 August 2010
Task 4: design exellence
I was assigned the Syreen syringe pack by Cambridge Consultants. This is a green medical design which utilises more recycable plastics as well as reduces material demand by shrinking the size. Its aesthetic also takes away the original sharp, needle impressions, essentially easing the fears and turning the product into a friendly and safe to use medical equipment. This I believe is a great example of successfully intergrating fucntionality and practicality with aesthetic factors.
The poster design was simple, I consdered the factors of a clear poster, within a medical context i thought a clean white background would be apprepriate. This also allows the hero shot of the product to be clear along with the annotations made aside. The decorative tubes as a background fills the side working as a guidance to prevent blankness also emphasising areas where information is listed in order (in this case the bubbles showing close shots). I also hoped this would balance the poster in terms of proximity.
I found this task challenging to some extent as the poster has to reflect the product and stay within relevance. The biggest challenge was also to produce high quality posteres with limited sources of the product. I could have improved the poster by alternating the enlarged shots (which is quite uniform with the hero shot right now). Cambridge consultants did provide me the images later unfortunatly after the due date, so I will acknowledge them of their generosity.
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