This Shampoo bottle packaging design is based about fresh user interaction and problem resolution
in shampoo bottles. Key focuses are fun, affordance and simplicity. Starting
fresh on the market shelf is vital in capturing attention and raising target
market awareness. For this project the target consumer (end user) are children
around the age of five years above, this highlights a stage in the child’s life
where independent bathroom training becomes more relevant.
The design
aims to capture a very basic and intuitive squeeze action common in most bathroom
packaging. However introducing new user feedback, implementing a flexible silicon
valve controls the quantity per squeeze also adding some fun each squeeze.
Though on
top of that is the risk of children having too much fun; the slim bottle shape
restricts and extends time taken to air to re-enter ready for the next output,
this ultimately reduces chances of over squeezing at once. This silicon mouth
also stops any content especially one viscous such as shampoo without
squeezing. This enables the shampoo bottle to stand in a different orientation
(in a way which content will sink and collect near the mouth) therefore
reducing hassle near the empty stage. the design also eliminates the need
for screw cap, or living hinge, this objectively simplifies manufacturing and
material required. Having only two components this shampoo bottle design also minimised
assembly costs, simply able to clip together (no moulded threads required).
Hygiene is
also an evitable consideration; where many bottles are simply placed on the
shower floor if not on a shower caddy. The areas of contact are prone to mould
growth and contamination. To prevent such the design recesses the mouth which
protects intimate mould contact (whilst the silicon valve acts as a tight
seal).
Doi’s
(custom brand) shampoo bottle design for kids also comes in a playful colour
range and flavours. A fresh shape and unlike many ordinary shampoo packaging
which traditionally rely on graphics to be child attractive. A frog theme was
used to set a context of use within a wet environment, also aims to add fun and
interest to children. The shape however is kept slightly subtle and not over
featured (frog-wise) to still facilitate within the product language. In
essence, Fun, Simple and hygienic.
Chieh-Min Lee
First of all, I like the shape of the bottle - it gives a subtle hint as to what it is without being too literal. I also like the fact that you no longer need to deal with hinges, which I find quite annoying.
ReplyDeleteI'm a bit concerned about the opening though, is there nothing else to stop the shampoo from being squeezed out apart from air pressure? This could prove troublesome if, for example, you wanted to take it travelling - you would put this in a bag and it could get squeezed unintentionally.
Otherwise, keep up the good work.
I really like this design. I think you have done a great job. I love the colour and the aesthetics. I think you have created a more exciting and pleasurable bath time for kids which is awesome.
ReplyDeleteThe only thing I would say needs improving is showing how the product would sit on the shelf in the super market :)
Great Job welldone
I really like this design, the shape and the graphics makes it really clear what the target market is, the colour used on this bottle is really eye catching to the target market too. I think the target market will certainly love the bottle with such aesthetics.
ReplyDeleteIt would be great if the poster can show a ratio of around what size this shampoo bottle is.
But overall really like the design ~!
I quite like this design, the fun shape and the glossy finish really can catch children's eye. Putting the mouth at the bottom solves the problem that children having trouble getting the shampoo out when there is not much left in the bottle. however, the cleaning of the mouth after use need to be considered.
ReplyDelete